How should independent bloggers (that'd be me) respond? Competing directly won't work, in fact, treating it as competition is probably the wrong move altogether. Let's go instead with the poet (Blake, of course): The fool who persists in his folly will become wise. So just keep on writing, agitating, and acting as your muse calls you, even if that means drawing a plumb line at a perpendicular to politics and fashion in the rest of the whole bloody little Onlinenewmusicland. As far as I can tell, I haven't earned a single performance or commission due to this blog, but it has registered on my composing, and that's a reward without a payable price.
And no, The Guardian, The New York Times, The American Music